Programs launched to tackle digital content skills shortage

First seminar to be held in February, 2008

The Australian Interactive Media Industry Association (AIMI) has introduced a number of training programs in a bid to overcome the current skills shortage within the digital content industry, particularly for Web and mobile developers.

AIMI is working with business consultancy VentureOne to establish the training and education programs for 2008.

The Business of Digital series will be launched in 2008, with the first seminar on the Business of Digital Content to held on February 28, 2008.

The education program provides practical business training in the digital media and content sectors, covering online, mobile and other digital channels including IPTV, widgets and applications and other interactive services.

AIMIA president, Guy Gadney, said with the rapid rate of growth in the digital media sector there is strong demand for training and education for newcomers to the industry and also upgrading skills.

Gadney said by partnering with VentureOne, they can create a business focused program to meet the demand for fast-tracking, up-skilling and providing the right balance of commercial knowledge in the digital content industry.

He said the initiative was driven by consultation with industry leaders across Web, mobile and content developers.

VentureOne director, Claudia Sagripanti, said there is a real thirst for knowledge on the future commercial opportunities surrounding cross-platform content.

She said the seminar format has been designed to answer those questions and to cover current issues and needs in the industry both at entry and advanced levels.

More details on the Business of Digital can be found at

AIMIA has several industry specific internship programs in place, and earlier this year launched the intern program for the mobile industry with digital agency Hyro piloting the program.

The program will be rolled out early in 2008 with over 10 companies involved. More details at

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