Salvation Army implements CRM for fundraising operations

Solution will integrate a proliferation of databases

The Salvation Army is implementing CRM to support its fundraising operations and to integrate a proliferation of databases and information silos.

The organization has selected StayinFront to provide CRM applications, decision support tools, data services, sample inventory management solutions and eBusiness systems.

Investing hundreds of millions of dollars each year to feed, clothe and provide temporary accommodation for thousands of homeless or displaced people, the Salvation Army also connects unemployed people with jobs and training opportunities, and provides assistance during natural and man-made disasters.

StayinFront has been selected to develop and implement an integrated solution comprising StayinFront CRM Web, Marketing Center, StayinFront Analytics and Opportunity Management.

The Salvation Army's supporter relationship management program director, John Herring, said the goal is to create a more supporter-centric business model that will enhance its ability to provide quality care in a wide range of social welfare, rehabilitation, youth and family support situations.

"We have a proliferation of databases and information silos that we need to bring together into an integrated CRM solution that will ensure we employ consistent methods of managing our valuable supporter data, and better understand our relationships with our supporters," Herring said.

"We were impressed with the flexibility of the StayinFront software and the company's understanding of the issues facing our business."

Herring said the solution will integrate a number of existing systems, including Web sites, address validation software, Lotus Notes/Domino e-mail systems, Finance One (donation and bank reconciliation application) and various credit card gateways, to streamline processing of donations online and improve the co-ordination of its communications with its supporters.

StayinFront managing director, Kerrie-Anne Turner, said the solution needs to track and manage the complex business solutions and personal relationships involved in charitable organisations.

Turner said StayinFront solutions have been implemented in over 20 countries in 12 languages.

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