RightNow Technologies, a SaaS (Software as a Service) vendor launched RightNow November 07, the newest release of its enterprise CRM service, this week.
Highlighting the release is what company executives call a knowledge syndication widget.
The widget will allow online retailers to offer their customers access to product catalogs and specific product information with a single mouse click.
Leveraging RSS capability, the Web widget will, in essence, feed answers to a customer from the manufacturer's knowledge base about a product, according to Sandy Erickson, director of the RightNow Service product line.
The RightNow CRM solution allows companies to create a repository for all corporate information about products and services. The technology also monitors the most frequently asked questions and displays topics as links on the widget to the repository.
The system can also index content not found in the repository and bring it forward to the customer if appropriate.
The latest release also features an updated look and feel that includes a redesign of the UI for search results, making it look more like a standard search results page.
Twelve additional languages have also been added for a total of 33 native languages supported.
"This is more than any other on demand CRM vendor," said Erickson.
RightNow November 07 release is available now.