Optus in the loop with Moko Mobile deal

Australian launch in first quarter of 2008

Loop Mobile Limited today announced a new agreement with Optus for the launch of the Moko Mobile Community.

Loop CEO, Martin Hoffman, said the announcement represents Loop's continued strategy to grow via carrier relationships and further signifies the position of Moko as one of the world's leading mobile chat and user content generated communities.

Scheduled to launch in the first quarter of 2008, Moko on Optus will be an advanced version of Loop's mobile chat and social networking platform to date and will introduce major new initiatives such as Moko Music.

The Moko Optus service will feature new search facilities for users to connect instantly across Australia and around the world, based on a range of shared interests. Moko also includes instant chat, personal profiles, building a friends list, as well as uploading and sharing photos and videos.

Moko Music connects artists with their fans within Moko's mobile community environment, including streaming music, video and audio. Artists can even host live chat sessions with their fans, all via the mobile device.

At the time of the Optus launch, Moko will also incorporate an online version that is currently in development. This will mean that Moko users can interact with each other whether they are accessing Moko via the mobile or the Web.

Loop Mobile's Moko community has already generated over 4.5 million MMS, over 76 million instant messages, over 3 million private messages and over 35 million video downloads. In the last 12 months, the average user session time has doubled to reach 75 minutes per user session.

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