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Melbourne IT launches SME web design attack

  • 27 November, 2003 14:27

<p>Domain name market leader Melbourne IT has launched an aggressive marketing campaign aimed at the 187,000 Australian SME's who have "expressed an interest" in getting a web site over the next 12 months. (ABS statistics).
For technical details please contact: David Mayman, CEO FulfilNET 02 8870 3333 or Theo Hnarakis CEO Melbourne IT Ltd 03 8624 2400</p>
<p>MELBOURNE IT LAUNCHES UNIQUE ‘WE-BUILD-IT-FOR-YOU’ SME WEB SITE DESIGN SERVICE FROM FULFILNET.</p>
<p>STARTING AT JUST $599 INCLUDING 12 MONTHS HOSTING, THE ANNOUNCEMENT SIGNALS AN AGGRESSIVE ATTACK ON THE "UNDER $1000" AUSTRALIAN SMALL AND MEDIUM BUSINESS WEB SITE DESIGN MARKET.</p>
<p>The new service was launched in Sydney at a ceremony attended by the Prime Minister John Howard as he officially opened FulfilNET’s new office complex in North Ryde.</p>
<p>PRESS RELEASE: Melbourne IT (ASX:MLB), a world leader in the supply of domain name registration and related value-added online solutions, today announced that it had chosen FulfilNET Australia Pty Ltd, an Australian software developer and online services company, to provide a range of low cost ‘We-Build-It-For-You’ web site design services for Melbourne IT customers.</p>
<p>The packages to be marketed under FulfilNET’s FirstSite ‘We-Build-it-For-You’ brand are tailored specifically to Melbourne IT’s retail customers. These customers principally comprise small to medium businesses (SMEs).</p>
<p>"Many small businesses find the prospect of setting up their own web site daunting. The level of professional expertise required, the perception that it takes a lot of time and costs a lot of money, means the decision to build a web site is often placed on the backburner. This can be a strategic mistake," said Mr Theo Hnarakis, Melbourne IT’s Chief Executive Officer. "Consumers are already internet-savvy and more often than not will research a web site before makinga product or service purchase. So the need for these businesses to get up and running on the Internet and be competitive is absolutely imperative. Melbourne IT selected FulfilNET after an exhaustive search because of their commitment to customer service and their reputation in the market place as a cost effective, easy solution for many small to medium businesses wishing to take their first steps online.</p>
<p>These affordable ‘We-Build-It-For-You’ website packages are a perfect fit with the other value-added products and services Melbourne IT already offers," added Mr Hnarakis.</p>
<p>David Mayman, Managing Director of FulfilNET added, "This agreement utilises Melbourne IT’s great position of trust among SMEs and its focused sales force. Our service offers Melbourne IT customers a competitive, value for money, consultative web design solution backed by experience."</p>
<p>Melbourne IT ‘s research shows that many businesses require an online presence that reflects their individual needs but have delayed making the decision to establish a web site due to perceived complexity and time constraints. FirstSite offers a simple, streamlined, affordable and professional service that minimises the effort required to build a web site as well as the technical knowledge required for its ongoing maintenance.</p>
<p>The packages offered by Melbourne IT will begin at only A$599 which includes a web site and 12 months hosting. Additional customisation is possible for added flexibility. Mr Hnarakis, says, "These packages are ideal for the businesses that have changing needs or operate in dynamic competitive markets. Backed by customer support, businesses which chose FirstSite can continue to adapt their web sites to meet market demand with confidence"</p>
<p>About MELBOURNE IT</p>
<p>Melbourne IT Ltd. is a leading supplier of domain names and related value-added online solutions to the global market. A publicly listed company, Melbourne IT’s shares were listed on the Australian Stock Exchange in December 1999. The Company’s domain name registration business supplies a variety of domain names to customers worldwide and offers secure, scaleable and robust registration services with 24-hour customer service. Visit http://www.melbourneit.com.au for more information.</p>
<p>To view the FirstSite packages go here : http://www.melbourneit.com.au/products/firstsite.</p>
<p>ABOUT fulfilNET</p>
<p>Sydney-based FulfilNET specialises in the provision of Website management software and support services for major telecommunications carriers, directory publishing companies, ISPs and other organisations with large numbers of customers or members to help them market, create and implement value-adding Internet strategies for their business customers.</p>
<p>FulfilNET's 4SiteCreation™ software enables fully role-based content management. The role-based system allows SMEs to allocate read/write access to various areas of their organisation. This is particularly important for multi-member businesses, such as franchises, where content management is undertaken at multiple levels and channels. The 4SiteCreation™ software was specifically designed as an enterprise platform that targets the directories market, including yellow pages publishers. It enables publishing companies that are targeting new sources of revenue to offer a full range of online solutions to their business customers. 4SiteCreation™ enables business customers to start with a very simple one page website linked to the online Internet YELLOW PAGES® directory and to progress over time to a fully e-commerce enabled transaction based site. End users access 4SiteCreation™ via a web browser and the application is developed in Java 2 Enterprise Edition (J2EE) and can be deployed on any platform that supports J2EE, including Unix, Linux, Microsoft Windows and Mac OSX.</p>
<p>Visit http://www.fulfilnet.com.au</p>

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