The Australian Broadcasting Commission (ABC) is trialling locally developed video streaming technology that will allow Internet users to view content without the need to download any media players or software.
The trial will begin with the ABC's Foreign Correspondent program and is part of an agreement with Vividas. The technology uses only a fraction of the bandwidth commonly associated with traditional downloads and content is streamed in seconds without pop-ups, banners and other forms of advertising.
Developed in Melbourne, the technology is universal and breaks down barriers previously experienced when distributing online video to corporate LANs, through firewalls or virus-checking systems.
According to the ABC's creative director of strategic development, Sam Doust, said Foreign Correspondent was selected for the trial because of its international content.
"A key reason for choosing Vividas for this trial, along with the its ease of use, was the sheer playback quality of encoded content, which allows us to best test the product's encoding in a competitive sense, while providing content on demand in perpetuity," Doust said.
Vividas Asia Pacific CEO, Dave Winter, says his company's ability to deliver high quality video content to hundreds of thousands of users simultaneously makes the technology ideal for this kind of application.
"Our http streaming technology requires 20-30 per cent less bandwidth than competing video player formats," Winter said.
"This ensures we are able to deliver on demand and live video to millions, rather than thousands, of simultaneous online viewers with no reduction in picture or delivery quality.