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Open Text Bridges the Gap Between Editorial and User-Generated Content with RedDot Web 2.0 Modules

  • 26 September, 2007 10:17

<p><b>New RedDot Web 2.0 Modules Allow For Integrated Use of Blogs, Forums, and Wikis Within the Content Management Solution</b><br/><br/></p>
<p><b>Chicago, IL- September 25, 2007 </b> — Until now, organizations looked to bolt-on periphery third party solutions to enhance their Web presence with Web 2.0 functionality such as forums, blogs, comments, and ratings. Open Text™ Corporation (NASDAQ: OTEX, TSX: OTC), today announced new offerings providing Web 2.0 capabilities integrated into the company’s RedDot Web Content Management suite. RedDot now makes the integration of interactive applications and Web 2.0 functions possible in all Web-enabled media with new modules for Web 2.0.<br/><br/></p>
<p>“The survival of STA Travel depends on having a successful online presence – it keeps us relevant. Our Web initiatives are required to meet business objectives such as revenue generation, improved online sales conversion rates and increased referral income,” comments Peter Liney, Chief Executive Officer of STA Travel. “We see Web 2.0 applications as a critical component to the growth of our site. By providing innovative new features, such as access to our user-generated travel logs and personal recommendations, we can greatly increase the appeal of our sites. With RedDot, the user-generated information is captured and leveraged in the same manner as our editorial content. The information is then shared with visitors through search and other unique experiences.”<br/><br/></p>
<p><b>Web 2.0 is Native to the Content Management System </b><br/>
RedDot allows organizations to expand their Web initiatives to include blogs, forums, wikis, comment fields, and ratings as easily as selecting files or images and incorporating these applications into the Web site. Editors can easily initiate discussions in an intranet setting, or write an editorial entry, attach documents, and expand it with a forum or blog. Specific user groups can be easily granted “read” and “write” authorization. Best of all, the components can be easily reused for multiple Web projects.<br/><br/></p>
<p><b>Combining Editorial and User-Generated Content</b><br/>
Using RedDot to deliver Web 2.0 applications offers organizations the unique ability to keep all relevant content in a single repository thereby extending the overall business knowledge. Both user-generated content and editorial content become part of the organization’s managed information assets, thereby contributing to growth. All content, whether editorial or user-generated, can be accessed through centralized search, enhancing the visitors experience well beyond the traditional Web paradigm.<br/><br/></p>
<p><b>Security and Personalization for Web 2.0 Content</b><br/>
Today, organizations are demanding a persona-driven Web access tailored to respective information requirements, using portals and single sign-on. Personalization concepts now also access user-generated content through the integration of Web 2.0 functions in RedDot. Using metadata such as language, regions, hierarchies, occupational groups, departments, and interests, knowledge can be assigned and accessed accordingly. <br/><br/></p>
<p>As a leader in Web Content Management, Open Text extends its RedDot solution with Web 2.0 components providing companies with the opportunity to exceed their goals for an innovative, interactive and compelling Web experience, bringing social networks capabilities to the forefront.</p>
<p>"Web 2.0 and social computing have reached the enterprise, moving beyond being a technological trend to becoming an essential component of successful Web strategies for leading organizations,“ said Daniel Kraft, President of RedDot, the Open Text Web Solutions Group. “Organizations are increasingly demanding seamless integration of Web 2.0 capabilities in our Web solutions offering as a key to their success. With the new Web 2.0 capabilities from RedDot, our customers can now achieve a closer relationship with their internal and external target audiences, while preserving the valuable information generated by end-users who contribute and collaborate.”</p>
<p><b>About RedDot, The Open Text Web Solutions Group</b><br/>
Open Text Corporation is the largest independent provider of Enterprise Content Management software and solutions. For more information about Open Text, please visit: http://www.opentext.com/.<br/><br/>
RedDot, The Open Text Web Solutions Group with more than a decade of experience in Web Content Management (WCM), provides Web-Centric ECM solutions to create, manage and deliver the content that drives business. RedDot content management and delivery solutions are recognized throughout the industry for their legendary ease of use and feature leading multilingual support; enterprise Web 2.0 capabilities; content integration; and contextualized delivery. From midmarket to enterprise, more than 2600 clients around the world rely on RedDot to create, manage and deliver personalized Web experiences for their Intranets, Extranets and Web sites. For more information about RedDot, The Open Text Web Solutions Group, please visit: http://www.reddot.com/.<br/><br/></p>
<p><b>Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995</b> <br/><br/>
This news release may contain forward-looking statements relating to the success of any of the Company’s strategic initiatives, the Company’s growth and profitability prospects, the benefits of the Company’s products to be realized by customers, the Company’s position in the market and future opportunities therein, the deployment of Livelink and our other products by customers, and future performance of Open Text Corporation. Forward-looking statements may also include, without limitation, any statement relating to future events, conditions or circumstances. Forward-looking statements in this release are not promises or guarantees and are subject to certain risks and uncertainties, and actual results may differ materially. The risks and uncertainties that may affect forward-looking statements include, among others, the failure to develop new products, risks involved in fluctuations in currency exchange rates, delays in purchasing decisions of customers, the completion and integration of acquisitions, the possibility of technical, logistical or planning issues in connection with deployments, the continuous commitment of the Company's customers, demand for the Company's products and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission (SEC), including the Form 10-K for the year ended June 30, 2007. You should not place undue reliance upon any such forward-looking statements, which are based on management's beliefs and opinions at the time the statements are made, and the Company does not undertake any obligations to update forward-looking statements should circumstances or management's beliefs or opinions change.<br/><br/></p>
<p>Copyright © 2007 by Open Text Corporation. LIVELINK ECM and OPEN TEXT are trademarks or registered trademarks of Open Text Corporation in the United States of America, Canada, the European Union and/or other countries. This list of trademarks is not exhaustive. Other trademarks, registered trademarks, product names, company names, brands and service names mentioned herein are property of Open Text Corporation or other respective owners.<br/><br/></p>
<p><b>For more information, please contact:</b><br/>
Richard Maganini
Open Text Corporation
+1-847-267-9330 ext.4266
rmaganin@opentext.com<br/><br/></p>
<p>Brian Edwards
McKenzie Worldwide
+1-503-577-4583
briane@mckenzieworldwide.com<br/><br/></p>
<p>Michele Stevenson
Open Text Corporation
519-888-7111 ext. 2594
mstevens@opentext.com</p>

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