IP management manual launched for electronics industry

$60,000 grant awarded under the government's innovation program

The federal government today launched a manual that provides guidance on the effective management of intellectual property (IP) for Australia's electronics sector and related industries.

The guide was developed by a consortium led by the Australian Electrical and Electronic Manufacturers' Association (AEEMA) and one of Australia's leading specialist IP firms, Spruson & Ferguson.

A $60,000 grant was made available from the government's Industry Cooperative Innovation Program (ICIP), after the manual was included as part of the Electronics Industry Action Agenda.

It was launched by Bob Baldwin, the parliamentary secretary fo the Minister for Industry, Tourism and Resources, who said the handbook highlights the centrality of IP management and its exploitation in commercial success providing practical assistance to all levels in the company or organization.

According to professor Trevor Cole, who is part of the Action Agenda Implementation Group and directed the development of the manual, the electronics industry survives on existing capabilities and continuous innovation, making IP commercialisation a critical issue.

"Identifying, protecting and exploiting valuable knowledge and know-how by all within the company is critical to remaining competitive in world markets," Cole said.

"The effective management of IP is often the defining factor for those organisations which excel and those which fail."

Other consortium members of the innovation program include ATP Innovations Pty Ltd, Grey Innovation Pty Ltd, Australian Technology Connections Pty Ltd, Electronic Industry Association and Cirrus Communications Pty Ltd.

Spruson & Ferguson principal, Philip Heuzenroeder, who was a contributing author of the manual, said this type of publication requires an in-depth understanding of the subject matter.

He leveraged his experience in writing the Biotechnology Intellectual Property Manual as well as his role in assisting the Attorney- General's department in developing the soon to be released IP Manual for Australian Government Agencies.

The planned launch of an IP manual for the public sector follows the release of a report earlier this year by the Australian National Audit Office (ANAO), which found a whole of government approach was urgently required.

The $324,000 ANAO report recommended an "overarching approach" to IP management among federal government agencies.

Invest Australia provided by support by undertaking the printing.

Copies of the manual are available at from the AEEMA Web site: www.aeema.asn.au, the Spruson & Ferguson Web site: www.sprusons.com.au and from the Department of Industry, Tourism and Resources at www.industry.gov.au.

AEEMA is the peak industry association representing local and international companies in the electronics, information and communication technologies (ICT) and electrical manufacturing industries.

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