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Australian Unity to Deploy aprimo® to manage its marketing campaigns

  • 30 August, 2007 11:50

<p><i>National Health and Financial Services Group Selects Aprimo Professional™ for Production Management and Asset Management Capabilities</i></p>
<p>Aprimo, Incorporated, a global leader in Enterprise Marketing Management (EMM), today announced that Australian Unity has selected Aprimo to help streamline the marketing initiatives of its multiple lines of business spanning health insurance, retirement living, financial planning, and investments.</p>
<p>Australian Unity is a national health, financial and retirement services group. Recognising a need to improve the planning and implementation of its marketing activities in each of its businesses, Australian Unity was seeking an automated solution to progress the company from paper-based processes. Aprimo Professional’s robust project management capabilities offer a solution for deeper visibility and automation to creative processes, while its asset management functions provide better control over marketing spend to Australian Unity.</p>
<p>“Australian Unity was looking for an on demand solution that would meet the specific needs of each of our lines of businesses. We were impressed by the experience that Aprimo has across our industries, and their development of a more accessible solution for a company of our size,” said Nic Mesic, Group Executive, Strategy and Development of Australian Unity. “We are looking forward to using Aprimo to empower our businesses to be more effective and efficient in the planning and management of our marketing activities.”</p>
<p>Dermot McCutcheon, Regional Director of Aprimo APAC said, “EMM has emerged as the technology of the future for marketing and IT executives who are looking for a comprehensive platform to enhance marketing productivity and build better customer relationships. Positioned in the Visionaries quadrant in Gartner’s Magic Quadrant for Enterprise Marketing Management 2Q07 report, Aprimo provides customers with a wide range of technology and insight to deliver measurable and sustainable value. We are delighted to see that Australian Unity chose the Aprimo Professional to improve its marketing efficiencies and drive business growth and profitability. And we are hoping that more and more organisations will benefit from the EMM solutions in the Asia Pacific region.”</p>
<p>“The addition of Australian Unity to Aprimo’s customer roster is a testament to Aprimo’s expanded geographic reach to world-class leaders and fixtures in a variety of markets. We are pleased to help companies worldwide and we look forward to a successful partnership with Australian Unity,” said Bill Godfrey, chairman and CEO of Aprimo.</p>
<p>Australian Unity selected Aprimo Professional, Aprimo’s on-demand, Web-based software version of the company’s award-winning EMM suite. The company will deploy the full-breadth of Aprimo Professional, which offers medium sized businesses the opportunity to improve marketing effectiveness with an innovative solution previously available only to enterprise size companies.</p>
<p><b>About Australian Unity</b><br/>
Australian Unity is a national health, financial services and retirement living organisation providing a range of services designed to enhance the wellbeing of members, customers and the community. It is a mutual company which has been caring for the needs of Australians for more than 165 years.</p>
<p>Whether we’re providing health cover, financial security or retirement living, the wellbeing of our members and customers is at the heart of everything we do. The Australian Unity Group employs more than 1,200 people who look after the needs of more than 400,000 customers.</p>
<p><b>About Aprimo</b><br/>
Aprimo is a global leader in providing software that accelerates the productivity of the entire marketing department. Aprimo delivers integrated Enterprise Marketing Management (EMM) products for leading marketing organisations around the world. Aprimo’s technology maximises shareholder value and supports the strategic role of marketing in the boardroom.</p>
<p>Aprimo empowers the world’s leading brands in financial services, telecommunications, life sciences, automotive, entertainment and media, retail, consumer goods and B2B, including Bank of America, Cingular, Home Depot, Johnson Bank and Johnson Insurance, Toyota, Time Warner Cable and Warner Bros. Aprimo is headquartered in Indianapolis with offices worldwide. For more information, visit <a href=""></a>.</p>
<p><b>Media contact:</b><br/>
Jessie Jin<br/>
Kinetics PR<br/>
T: +61 2 9212 3848<br/>

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