Responding to the demand for skills and experience in a rapidly growing digital market, the Australian Interactive Media Industry Association(AIMIA) today launched an internship program offering students practice and insight into the mobile content industry before they enter the workforce.
An initiative of the AIMIA Mobile Industry Group, the internship and work experience program is designed to educate prospective employees and encourage new young talent into the industry.
The program brings together Australian tertiary education organisations and companies operating in the mobile content industry to give students a formal, structured internship opportunity while still studying or soon after graduation.
AIMIA CEO, John Butterworth, said while tertiary education is an integral part of the skilling process, practical experience is invaluable for upcoming employees and their employers.
"Not only is this a wonderful opportunity for students to gain professional experience and apply theory learnt in their studies, it also helps employers secure graduates who are the right-fit for the company in terms of skills and culture," he said.
The internship program was formed through consultation with academic institutions, students, and a variety of Australian organisations operating in the mobile content sector. The formal launch of the program follows a pilot internship scheme involving the University of Technology Sydney (UTS), Hyro, and ninemsn early in 2007.
Hyro wireless and broadcast director, Chris Flintoft, said the pilot has proved a great success and has allowed industry to tap into bright young talent.
"Our first intern has now become a full time member of the team at Hyro," he said.
Mobile industry companies already committed to the internship program include the ABC, Amethon, Hyro, News Digital Media, ninemsn, Sensis, Telstra, The Weather Company, TigerSpike and Yahoo7!.
Universities, Institutions and companies wishing to get involved with this program can email firstname.lastname@example.org or visit the industry development section of www.aimia.com.au for more details.