Dynamic launch planned for CRM user group

CRM market growing at CAGR of 17.9 percent

A CRM user group for Microsoft Dynamics customers will be launched in Melbourne in August, 2007.

It will be the second Dynamics user group in Australia, with the first established in Sydney in October, 2004.

Microsoft implementation specialist, Snapdragon Consulting, has witnessed growing interest in the software particularly in Melbourne.

As a result Snapdragon today opened its second Melbourne office which will be headed by Mark Fowler, a 20 year ICT veteran who is a certified Microsoft CRM professional.

Gartner's predicts the CRM market in Asia Pacific will grow at a compound annual rate of 17.9 percent between 2006 and 2010.

Snapdragon managing director, Guy Riddle, said the expansion plans in Victoria follow the release of Microsoft Dynamics 3.0 last year.

In the past five years Snapdragon has undertaken more than 45 CRM implementations.

The next version of Microsoft's Dynamics CRM software, code-named Titan, is due for release in coming months.

Proving it is prepared to eat its own dog food, Microsoft is continuing its own internal deployment of Dynamics CRM as the company gradually moves off Siebel CRM, software that's now owned by Oracle.

More than 3,000 Microsoft staff will be using Dynamics CRM by mid-year, with plans to get to 10,000 in 2008.

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