Genesys continues regional expansion with three appointments

APAC experiences strong growth

Ramping up regional operations, Genesys Telecommunications Laboratories, today announced three new appointments to the Asia Pacific team including a new senior vice president.

Michael McBrien has been appointed the new vice president for the Asia Pacific region and is responsible for business across Australasia, China, India, Korea and ASEAN.

Making the announcement, Genesys CEO, Wes Hayden, said McBrien's expertise in voice self-service and multi-channel contact centres, along with a passion for helping companies realise the business impact of customer service makes him a perfect fit for this role.

"Our business in Asia Pacific has experienced strong growth over the years, as well as providing some of the company's most innovative customer implementations. Michael's experience and strong leadership will help us continue our success, as well as the success of our customers in the region," Hayden said.

McBrien joins the Genesys Asia Pacfic region following recent management roles in the United States. He joined the company in March, 2003.

His experience spans contact centres and CRM, voice XML and speech applications, Web services and SMS communications.

"The Asia Pacific region is truly embracing the global trend of customer service, and I look forward to working with companies from across the region to advance their contact centres and improve the level of service they deliver to their customers," McBrien said.

Prior to joining Genesys, he held management roles at Tuvox, Edify and Intervoice.

Genesys has also appointed KC Hong as its new managing director in ASEAN. KC will oversee the company's operations across the region, including sales.

Hong brings with him 20 years of technology and marketing experience and has held management positions at companies including NCR, Sun Microsystems, Informix and IBM.

Finally, Genesys has appointed Jason Stirling as vice president for Australasia.

He was previously managing director for the region and was a founding member of Genesys in Australia more than nine years ago.

An Alcatel-Lucent company, Genesys software directs more than 100 million customer interactions every day for 4000 companies and government agencies in 80 countries.

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More about Alcatel-LucentASEANEdifyGenesysHISIBM AustraliaInformixIntervoiceLucentNCR AustraliaSun Microsystems

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