In a bid to reduce server energy consumption, a Sydney organization has developed an online tool to help organizations go green and reduce the devastating impact of global warming.
The new tool addresses the problem of Web servers being constantly switched on consuming considerable amounts of energy because they are easily forgotten, especially as they are often hosted in third-party data centres.
As a result, the IT industry has a serious carbon emission problem.
In fact, each year Australians emit more than 550 million tonnes of greenhouse gases and IT is one of the worst offenders.
But the industry is joining together to address the problem, including vendors.
Only recently, IBM announced it is investing a billion dollars a year in an initiative to double energy efficiency, first in its own data centres, then in those of its customers.
The new online tool, tickgreen.com, enables organizations to offset the environmental impact caused by their own Web sites.
By securing carbon credits generated through carbon sequestration (trees planted by Forests NSW) tickgreen.com has developed a method for approximating the carbon produced by a range of different sized Web sites, as well as providing a calculator to help assess individual contributions.
Once signed up, Web site owners can place the tickgreen.com badge on their site to show that they have offset their carbon emissions.
Tickgreen.com was created by Sydney-based Web professional, Bradley Hook, to raise business awareness of the environmental impact caused by the Internet industry.
"I love the Internet and its dynamic, organic nature. I also know that the majority of the people involved in Web technology are open-minded individuals who have a strong sense of responsibility and generally want to do things right," Hook said.
"It's proven in how we have embraced Web standards and accessibility. My aim is to make the Internet an environmentally responsible tool and for businesses to make their Web sites green."