IBM is bringing its Internet privacy initiative to the Asia-Pacific region and will limit its advertising on Web sites in the region which do not follow IBM guidelines, the company announced here Monday in a statement.
The program, introduced earlier in the year in the US, urges Web site operators to post a privacy statement telling visitors how personal information they provide will be used.
IBM said it would limit its advertising on Asia-Pacific Web sites after March 1, 2000 to only those sites which have posted a privacy statement. IBM is one of the largest Internet advertisers in the region.
Ron Greenberg, vice president of marketing at IBM Asia-Pacific, said in the statement that people need a visible and understandable reminder that a Web site will treat their personal information in appropriate ways.
IBM said Web site operators could refer to materials and guidance from Trust-e to help them establish a privacy statement for their site. Trust-e is an industry-backed but independent initiative which aims to build users' trust and confidence in the Internet by promoting the principles of disclosure and informed consent.
When users visit a Web site displaying the Trust-e mark, they can expect to be notified of: what information is gathered/tracked; how the information is used; and with whom the information is shared, according to Trust-e.