Engin to be primary distributor of TiVo in Australia

New wholesale agreement with Optus

Engin is set to provide high speed ADSL2 broadband after reaching a wholesale agreement with Optus while also announcing it will be the primary distributor of TiVo in Australia.

Engin is embarking on a strategy to lead the market in a combined triple-play offering voice, TiVo and Internet access via a high speed broadband connection.

The agreement also empowers Engin to coordinate product development and marketing of the TiVo brand, as well as manage the TiVo Web site and direct sales efforts.

Engin chairman, Will Jephcott, said the ability to distribute TiVo is an exciting opportunity for Engin and fantastic for customers who will benefit from bundled offers.

TiVo is synonymous with PVR (personal video recorder) technology and will be introduced to Australia early in 2008 by the Seven Media Group.

The service will combine free-to-air broadcast content with the TiVo Service.

Moreover, TiVo will be broadband connected and open up access to a growing collection of IP content and applications on the TV.

Currently Engin has 40 percent of the consumer broadband telephony market in Australia providing users with a local 8-digit phone number and hardware that allows them to forgo a traditional landline.

Engin did not disclose full details of its wholesale deal with Optus.

However, Optus has more than 270 ADSL2+ enabled telephone exchanges throughout the country, with more than 366 exchanges due to be commissioned by the end of the 2008 financial year.

Engin CEO Ilkka Tales said the company is allowing customers to ditch the middleman and have their line set-up exclusively for broadband and Internet telephony, cutting both telephone and access costs with a single point of contact if customers need help.

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