Unified comms allow stockbroker to increase client SLAs

No third party software required

Financial services company the Austock Group is complementing its IP telephony network with a comprehensive unified communications infrastructure.

Austock CIO, Ryan Bessemer, said the unified communications network covers both the Melbourne and Sydney offices, allowing staff to instantly contact colleagues to respond to client requests.

"We run a time-critical business, especially in our stockbroking operation, so when a customer calls us to action a stock purchase or sell-off, every second missed can have a significant impact on the deal," Bessemer said.

"It will be a massive efficiency boost and increase service levels we can offer clients."

The new infrastructure combines Microsoft's Live Communications Server (LCS) integrated with Nortel's Communication Server 1000 PBX hardware to create a collaboration environment using Microsoft's Office Communicator client software.

Nortel Australia's enterprise solutions general manager, Mark Fioretto, said the key driver for companies like Austock migrating to unified communications is simplified integration.

As a result of the Nortel and Microsoft unified communication alliance no third-party software, middleware or gateways are required for setup reducing ongoing maintenance costs.

Integration was undertaken by Commander with Austock the third customer so far to utilize the alliance after Victoria-based water utility, Wannon Water and construction giant, Mirvac.

Microsoft Australia's unified communications director, Oscar Trimboli, said the company is expecting 100 million Office customers globally will be able to 'click-to-call' within three years.

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