What the enterprise can learn from consumer tech

How IT can capitalize on the ongoing Web 2.0 adoption curve in the consumer space

Today's corporate end-users are far more tech-savvy than their productivity with IT tools indicates. After all, screen-deep in IMs, widgets, and elaborate consumer Web apps, they're proving themselves well-versed in the production and distribution of content as facilitated by the consumer Web 2.0 craze. Yet to surface this hidden expertise in an enterprise setting requires a deeper understanding of what draws end-users to these technologies and how these consumer technologies are reshaping end-users' tech expectations in the workplace.

It's with this proposition in mind that we take a look at a bevy of consumer tech winners -- and one high-profile dud -- in an effort to help IT capitalize on the ongoing Web 2.0 adoption curve in the consumer space. After all, the consumer market has long been a proving and training ground for technologies that later hone the enterprise's competitive edge.

So, take a tip from these seemingly lowbrow technologies, tap the interests and acumen your end-users are developing, and put the consumer-tech proving ground to work to create a more collaborative and productive enterprise.

Stories in this series:

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