Secure content provider, Blue Coat Systems, claims it has increased its customer base by 300 percent securing more than 100 new customers in Australia and New Zealand in the past 12 months.
In the past year Blue Coast has expanded its presence from the Internet gateway market into WAN optimization.
The company combines Web security, policy control and acceleration. In addition, Blue Coat increased its position in the secure Internet gateway business through acquiring Network Appliance's NetCache business in September, 2006.
Blue Coast A/NZ regional sales manager, Wayne Neich, said the early approach to WAN optimization lacked the intelligence to differentiate good traffic from bad traffic and make decisions based on full knowledge of users, applications and the interaction between them.
"Our customers can be rest assured that they are not accelerating the delivery of viruses, spyware and illegal movie downloads over their infrastructure," he said.
"WAN application delivery is rapidly expanding and we recognize the need to deliver solutions that are intelligent enough to improve the delivery of a broad set of business applications and not just point solutions which focus on the needs of one or two application.
"In the real world businesses require more that just e-mail and file acceleration."
In fact, a February 2007 survey of more than 1,300 IT professionals sponsored by Blue Coat, found that SSL-encrypted traffic now represents a sizeable amount of Wide Area Network (WAN) traffic, and it will increase this year.
The survey shows about 35 percent of enterprises currently believe SSL-encrypted traffic to represent at least 25 percent of all traffic across the WAN.
Take-up of WAN optimization technology is increasing in Australia, although it couldn't be described as a mature market, according to Bede Hackney, A/NZ country manager for Packateer.
A range of business initiatives is driving the need for WAN resources including server consolidation, new business applications, VoIP and unified communications.
Researching the local market, Hackney said it has never been more critical for organizations to ensure business apps over the WAN perform predictably and reliably.
He said on average, local organizations have already deployed two types of WAN optimization solutions such as historical reporting, real-time reporting and network capacity planning.
"Organizations plan to deploy a much broader range of solution types to address issues with WAN performance; in a survey of Australian organizations we found that the penetration of real-time reporting solutions will almost double along with quality of service solutions and application performance monitoring," Hackney said.
"The challenge for organizations is to determine which of these many different solution types best address their individual requirements, and to deploy and manage these solutions cost-effectively and sustainably."