A new forum has been created to develop open standards for the deployment of IPTV technologies.
The consortium is made up of heavy hitters such as AT&T, Ericsson, France Telecom, Philips, Samsung Siemens, Sony and Telecom Italia.
The Open IPTV Forum will work to define an interoperable end-to-end specification for the delivery of IPTV services.
It is open to participation across the communications and entertainment industries and will focus on the development of open standards that could help to streamline and accelerate deployments of IPTV technologies.
It will also help to maximize the benefits of IPTV for consumers, network operators, content providers, service providers, consumer electronics manufacturers and infrastructure providers.
While standardization bodies are already addressing specific elements of IPTV, the pan-industry Open IPTV Forum will work to aggregate today's diverse standards into a complete delivery solution, with the goal of accelerating the full standardization of IPTV-related technologies.
The forum also plans to establish requirements and architecture specifications as well as protocol specifications later in 2007.
The evolving IPTV service has many advantages, including personalization, interactivity and on-demand access for all forms of digital content.
Unique possibilities exist for integration of content and communication services offered across mobile handsets and home devices.
By ensuring the interoperability between consumer equipment and services compliant to the Open IPTV Forum's specification, end users can easily access their choice of content and services among multiple service providers.
With this scope in mind, the Open IPTV Forum will work on the basis of suitable open-standards technologies.
It will also address key technology elements such as content protection, necessary interfaces that allow IPTV services to be delivered over both a managed network environment and the public Internet, as well as adequate measures to ensure interoperability between these services and retail devices.
Initially the forum will consist of the founding member companies, but will be open for other companies at a later date.
Details are available at http://www.openiptvforum.org