BBC to use IBM's new video search system

The BBC has turned to IBM to introduce a new video search system and provide support in content distribution and rights management

The British Broadcasting Corporation (BBC) has turned to IBM to introduce a new video search system and provide support in other technology areas such as content distribution and rights management.

Under a partnership announced Monday, the BBC will introduce IBM's video search system, code-named "Marvel," which is designed to analyze images and video, and categorize the content based on appearance.

The U.K. public broadcaster plans to offer the new video search service initially for users of its CBeebies and CBBC children's Web sites.

Video search technology is becoming a hot topic as numerous Web sites expand beyond their traditionally text-based content to video, creating the need for users to be able to find videos and movies more easily.

On the video front, the BBC is stepping up efforts to distribute its content to a larger, more international audience, agreeing last Friday to create new channels on YouTube's popular online video sharing site.

Aside from Marvel, BBC aims to work with IBM in areas such as CRM (customer relationship management), content distribution and rights management.

In addition, IBM and Siemens AG, which provides systems integration services to the BBC, will collaborate to test a new media hub system to help creative teams. The pilot follows the recent deployment by Siemens of IBM's WebSphere products, which sit at the heart of the U.K. broadcaster's service-oriented architecture, the broadcasting company said.

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