The Hewlett Packard user group, OpenView Forum International (OVFI), has changed its name and redefined its overall focus.
The move follows a string of software acquisitions by HP including Mercury, Peregrine, and Bristol Technologies.
HP now has more than 10,000 software users. As a result the new user group will be known as Vivit Worldwide.
It follows industry consolidation which forced the user group to re-evaluate its brand and its offerings to an expanding membership base.
According to a statement from the user group: "The name, Vivit, and the corresponding new identity were chosen to best represent the broader HP Software community of customers, partners and developers worldwide, and reflect the energy and vitality of the organization's diverse members. Maintaining its position as the independent, global, customer-driven HP Software user group, Vivit will carry on the OVFI tradition of providing unmatched expertise and advocacy to the HP Software community."
Daniel Angelucci, Vivit board president, said members are excited about the transformation and the group will remain true to its original mission - to support the success of the HP Software community by facilitating the exchange of information among members, HP, and software solution partners.
One significant change, however, comes in the management of the annual HP Software conference. For years, OVFI and HP Software jointly produced HP Software Forum, in the U.S. and Asia Pacific. This year, with the acquisitions, HP will manage the annual HP Software conferences worldwide, and have rebranded them: HP Software Universe.