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Maximizer Software Replaces Salesforce.com at Leading Manufacturer

  • 13 December, 2006 08:54

<p>TigerStop LLC chooses Maximizer Enterprise to help drive revenues, streamline processes and fuel research and development</p>
<p>The details:
Maximizer Software, a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions, today announced that TigerStop LLC, a global leader in stop/gauge and pusher systems, has replaced its Salesforce.com system with Maximizer Enterprise integrated to its existing Macola enterprise resource planning (ERP) package. The company selected Maximizer Enterprise for its easy-to-learn user interface, rapid deployment options and proven integration capabilities.</p>
<p>Based in Vancouver, Washington, TigerStop LLC is the global leader in stop/gauge and pusher systems designed to improve the efficiency of manufacturing processes in the plastics, woodworking and metal industries. The manufacturer’s flagship TigerStop product is in use at more than 10,000 companies spanning a wide variety of manufacturing applications. The company relies on a global network of highly specialized and geographically distributed channel partners to take its products to market – offering customers the expertise and local support of a distributor close to home.</p>
<p>To manage global operations including tracking relationships with distributors, handling sales through the channel, customer service and support and accelerating research and development efforts, TigerStop went to the market in search of a customer relationship management system. Having experienced business-jeopardizing technical issues with the company’s initial Salesforce.com deployment, TigerStop selected Maximizer Enterprise and has now integrated the system with its mission-critical Macola ERP transaction system.</p>
<p>“We seriously considered re-implementing Salesforce.com but given the importance of the project and the major costs involved, we did in-depth due diligence on a number of alternatives, “said Ed Scott, Information Technology Manager, TigerStop LLC. “In the end, our choice was simple; Maximizer Enterprise offered the functions and flexibility we needed, excellent options for a fast rollout – all at a compelling price point. Maximizer Software also demonstrated that it could ease us through the transition with expert consulting support and integration to our Macola ERP system.”</p>
<p>With close integration between TigerStop’s Macola ERP package and Maximizer Enterprise, the company has an end-to-end system for managing its business. Today, when a sales lead comes in from a tradeshow or magazine ad, Maximizer Enterprise Workflow Automation automatically assigns the lead to the appropriate account manager. Account managers can then assign the lead to a dealer and track the opportunity with the system’s Opportunity Manager. Quotes can then be generated in the system, changed at any time using Workflow Automation and sent automatically into the Macola engine to process the order.</p>
<p>With the new CRM process in place, TigerStop’s R&amp;D team is able to access a comprehensive repository of interactions with customers, dealers and prospects. Using this newly-created visibility, the team can examine product feature requests, better understand product feedback and identify patterns in the actual in-production use of its products.</p>
<p>According to Peter Callaghan, Chief Sales Officer, Maximizer Software, “TigerStop is an organization that has a smart, clearly thought out vision for how to harness technology to improve the support it provides to its customers. The company demonstrates the technological savvy and focus on customer satisfaction that comes from experience. This, combined with proven systems like Maximizer Enterprise and Macola, position the company for continued success.”</p>
<p>About Maximizer Software</p>
<p>Maximizer Software Inc. is a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions that help small to medium-sized enterprises improve sales, streamline marketing, and enhance customer service &amp; support. Maximizer Software has helped over 7,500 Maximizer Enterprise™ customers and over one million Maximizer™ users grow their businesses by building profitable customer relationships with award-winning solutions. Maximizer Software is a worldwide organization with Business Partners and offices in its three regions: Americas, Europe/Middle East/Africa (EMEA), and Asia Pacific. Customers include leading companies such as Siemens, Ipsos-Reid, Nestlé Clinical, Ericsson, HSBC, Singapore Airlines, Cathay Pacific, William Mercer, and Bank of New York. Learn more about Maximizer Software at www.maximizer.com.au.</p>
<p>This release may contain certain forward-looking statements reflecting Maximizer Software Inc.’s current expectations. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including without limitation, changes in market and competition, technological and competitive developments, and potential downturns in economic conditions generally. Additional information on these and other potential factors that could affect the Company’s financial results are detailed in documents filed from time to time with the provincial securities commissions in Canada. All trademarks or registered trademarks stated herein are properties of their respective owners.</p>
<p>Media contact:</p>
<p>Rogier de Jonge
Marketing Manager
Maximizer Software Pty. Ltd.
Tel: +61 2 9957 2011
rdejonge@maximizer.com.au</p>

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