Global chip sales hit record high in September

Global chip sales leaped to a record high of US$21.37 billion in September, boosted by mobile phones and digital music players

Global chip sales leaped to a record high of $US21.37 billion in September, boosted by demand for mobile phones, digital music players and PCs, according to the Semiconductor Industry Association (SIA).

PC memory chip sales also boosted the chip industry, as vendors added more DRAM to new PCs in order to keep up with the hardware requirements for Microsoft's Windows Vista OS, SIA said.

DRAM sales rose by 10 per cent month-on-month, while microprocessor sales increased by 4 per cent. Sales of microprocessors actually declined 11 per cent compared to the same month last year due to the price war going on between Intel and rival Advanced Micro Devices.

Mobile phone sales also boosted the chip industry, particularly on demand in India and China, SIA said, where ultra-low-cost handsets pushed demand.

Texas Instruments, the world's largest maker of chips for handsets, said in late October that ultra-low cost mobile phones were taking up a much larger share of the overall handset market than before, a trend it expected to continue for a long time.

In the Asia-Pacific region, overall sales in September rose by 4.8 per cent month-on-month to $US10.02 billion.

The September sales record was up 9.3 per cent over the same month last year, and beat the old record of $20.5 billion reported in August of this year.

The SIA predicted a strong fourth quarter for the chip industry as retailers stock shelves ahead of the holiday shopping season. The industry group reiterated its prediction for 9.8 per cent global sales growth for the global industry this year.

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