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Frost & Sullivan research finds Australian Enterprise Telephony vendors have some way to go to meet end users expectations

  • 12 October, 2006 14:15

<p>The shift to IP telephony is still considered a major infrastructure investment and risk by Australian organisations and enterprise telephony vendors need to understand which factors will raise the levels of confidence needed to help organisations make that shift.</p>
<p>New research and analysis from global growth consulting company, Frost &amp; Sullivan (, the Australian Enterprise Telephony Satisfaction Monitor – End User Survey 2006, reveals that pricing and service levels are among the factors impeding growth.</p>
<p>“While pricing is dragging out sales cycles and delaying migration, poor service satisfaction is compounding the already high levels of solution complexity and lack of in-house telephony skills among end users,” says Darryl Nelson, research director at Frost &amp; Sullivan Australia.</p>
<p>Adoption by large enterprises is gaining momentum, and this will help to spread enthusiasm among Australian SMEs to shift to IP telephony, Frost &amp; Sullivan observes.</p>
<p>“Through IP telephony and VoIP, organisations across Australia are seeing both enhanced productivity and significant cost savings. More than 60 per cent of respondents indicated that these factors are the most important, which strongly endorses the growing strategic value offered by unified communications”, adds Mr Nelson.</p>
<p>The main advantages of migrating to enterprise-class IP telephony and VoIP are clearly defined - by bringing knowledge-working applications together with voice and other collaboration mediums, unified communications networks will increasingly become a minimum standard for being and remaining competitive.</p>
<p>“However, the high cost of entry associated with IP telephony still remains a strong barrier. Enterprise telephony vendors and channel partners are also going to have to raise their games in terms of delivering satisfaction,” says Mr Nelson. “While some of the major vendors were rated better than others by end users, there is clearly room in the market for a strong service offering to grab competitive advantage”.</p>
<p>The Australian Enterprise Telephony Satisfaction Monitor – End User Survey 2006 is part of the Enterprise Communications Growth Partnership Service. It covers the Australian enterprise telephony market, focusing on end users regarding their enterprise telephony usage, investment decisions and spending intentions. More than 250 Australian companies were surveyed. This study also includes a comprehensive evaluation of major vendors.</p>
<p>If you are interested in a virtual brochure, which provides service providers, vendors/manufacturers, end users and other industry participants with an overview of the Australian Enterprise Telephony Satisfaction Monitor – End User Survey 2006, then send an e-mail to Sharmin Jassal, Marketing &amp; Communications at with your full name, company name, title, telephone number, fax number, city, state, country and e-mail address. Upon receipt of the above information, an overview will be sent to you by e-mail.</p>
<p>Frost &amp; Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost &amp; Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit</p>

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