Media releases are provided as is by companies and have not been edited or checked for accuracy. Any queries should be directed to the company itself.

Leading Australian Web 2.0 business directory - HotFrog - relaunched

  • 14 December, 2006 13:42

<p>Media release
for immediate release
14 December 2006</p>
<p>The world’s biggest B2B publishing company has developed the first online business directory using a folksonomy based upon Web 2.0 principles.</p>
<p>Developed in Australia and launched in late 2005, HotFrog is Reed Business Australia and parent company Reed Elsevier’s first step into online business using Web 2.0 technology - the basis for online success stories Wikipedia and Flickr. Since it’s Australian launch, HotFrog now covers 14 countries and is growing rapidly – India, Spain, Germany, France for example. All development, UI and hosting for the global product is managed by the Australian team.</p>
<p>The use of folksonomies makes HotFrog a true “people’s directory”. Instead of the traditional taxonomy model of directories, where a hierarchical classification system is imposed by the site’s editors, HotFrog allows businesses to classify themselves by creating and editing their own tags – that is, the keywords associated with their business.</p>
<p>HotFrog already has over 1 million businesses listed in its Australian directory and hundreds of new companies are adding themselves every week. Company types range from small run-from-home businesses to multi-national corporations.</p>
<p>HotFrog assists the classification process using AJAX technology for its “tag suggest” functionality. When a new business classifies itself, for example as “graphic designer”, HotFrog will instantly suggest a range of existing related tags, such as “brochure designer” or “corporate identiy”.</p>
<p>HotFrog actively cleans the folksonomy using a range of technologies, such as stemming, which takes a tag word back to its root components. For example, the tags “centrifugal pumps” and “pumps – centrifugal” would be stemmed to the same origin and then the more commonly-used term would be selected as the tag.</p>
<p>All this makes HotFrog’s classification system far more descriptive than externally-imposed and restrictive taxonomies. It permits tags such as “pizza restaurant” whereas most other online directories do not classify beyond the simple category of “restaurant”; nor do they allow listing in unlimited categories for free.</p>
<p>HotFrog is also a free service for business and consumers. Businesses can enter themselves for free and edit or add as much content to their site without paying a cent</p>
<p>Visit it at</p>
For more information:
Andrew Dent
Managing Director
Level 8, 475 Victoria Avenue
Chatswood NSW 2067
Tel: +61 2 9422 2901
<p>Reed Business Information is Australia’s largest B2B publisher and information provider. As well as publishing leading magazines such as Australian Doctor, New Scientist and B&amp;T Weekly, Reed Business Information has developed the most advanced internet portals in the B2B industry. Reed Business is the global B2B division of Reed Elsevier Group PLC.</p>

Most Popular