Art Technology Group (ATG), which makes software for interacting with customers via the Web, has improved its product suite through enhancements to its shopping cart abandonment tracking tool and through an alliance with Web analytics vendor Coremetrics, ATG said Monday.
A new ATG module automatically tags a Web site's pages so that Coremetrics can monitor activity at those pages, analyze the data and generate reports. This will save IT staffers time by eliminating the need for Web pages to be manually tagged in order to embed in them the necessary code for Coremetrics to monitor them. The Coremetrics hosted service ranges in price between US$3,000 and US$50,000, depending on the monitored Web site's traffic.
Meanwhile, ATG's shopping cart abandonment tool now examines at a more detailed level the rates and points at which registered users drop an online transaction, so that a vendor can make adjustments to reduce the frequency of incomplete sales.