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UTS students prove wizards in online business simulation

  • 27 June, 2006 13:16

<p>While other online gamers have been busy collecting magic items or
gunning down opponents MBA students from the University of Technology,
Sydney have been besting the top business schools from the USA and
Europe in a worldwide online business strategy simulation.</p>
<p>For two years running UTS teams have placed among the grand champions in
The Business Strategy Game (BSG), an online competition run by US
publisher McGraw-Hill Irwin that attracts a worldwide field of more than
12,000 students divided into thousands of teams.</p>
<p>In the opinion of one of the original developers of BSG, Greg
Stappenbeck, UTS teams have dominated the competition in the past two
years, topping the list of grand champions in 2005 and placing third and
sixth overall in this year's first round.</p>
<p>"It is fair to say that UTS was the most prominent and successful school
represented in the competition," Mr Stappenbeck said.</p>
<p>"On average students and teams from UTS perform better in the simulation
than students and teams from the US and the rest of the world – this is
clearly and absolutely supported by the data from the last two
semesters," he said.</p>
<p>The UTS teams' coach and coordinator of the MBA Strategic Management,
Antoine Hermens, said the BSG competition was fierce, involving some of
the best US Business Schools including the University of Pittsburgh,
University of Alabama, University of Maryland, Antioch University,
University of New Haven, California State University and Lake Forest
Graduate School.</p>
<p>"For UTS MBA students to succeed they have to match the capabilities of
competitors worldwide in finance, marketing, management, strategy,
operations, information technology and accounting," Mr Hermens said.</p>
<p>He said that besides being a yardstick of the quality of UTS MBA
students, the results had put to rest some misconceptions about the
abilities of international students in collaborative work.</p>
<p>"Over the years it has been suggested the proportion of international
students might affect the overall performance of students, but
particularly the performance of groups in complex exercises such as this
conducted in high pressure, time limited contexts.</p>
<p>"However, we have found that teams that are both culturally and
functionally diverse are consistently the highest achievers.</p>
<p>"We knew they were excelling among UTS teams, now there is firm evidence
that these UTS international teams are capable of beating the best teams
in the United States."</p>
<p>The BSG challenge is to run an athletic footwear company. The results
are measured on brand recognition, global market leadership and
financial performance, including earnings per share, return on
investment, stock price appreciation and credit rating.</p>
<p>As a result of the UTS teams' performance Mr Hermens has been named a
"Master Professor" by the game's operators for both 2005 and 2006. For
more information on BSG see:</p>
<p>Further Information:
Antoine Hermens,
Ph (02) 9514 3641 or 0418 210 936,</p>
Terry Clinton
Media Officer, Media Branch
Marketing and Communication Unit
University of Technology, Sydney
PO Box 123 Broadway
NSW 2007 Australia
Tel +61 2 9514 1623 Fax +61 2 9514 1616
Mob 0419 293 261
UTS Experts: online at
U: magazine online at</p>

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