The evolution from an information management and storage company to a provider of open information infrastructure proved to be advantageous for EMC, as it enabled the company to reach a broader market. The company's focus on the Information Lifecycle Management (ILM) market in 2005 was the key growth factor for EMC.
ILM has allowed EMC to meet, even exceed the company's major financial targets for the past 12 quarters. ILM, being EMC's core strategy, aligns IT infrastructure with the business based on the changing value of information.
With the success of ILM, EMC invested $US1 billion in research to develop more solutions to directly access their customer's information infrastructure needs. Ronnie Latinazo, country manager of EMC Philippines, said that the fruit of this investment is the most prolific new product rollout in the company's history. "The competition for the dollar intensifies. EMC is investing heavily in R&D because we believe that we need a way to truly differentiate ourselves from the others in the market."
"Along with beefing up our product lineup, EMC also leveraged its balance sheet to strengthen its core offerings and expand into new markets to serve customers through its acquisitions," said Latinazo. The acquisition of Smarts, for example, helped form the foundation of EMC's resource management strategy. Buying Rainfinity made EMC's NAS and file system virtualization solutions more robust. The merger with Acartus enhanced EMC's records management solutions. On top of that, EMC expressed their intention to acquire Captiva Software to further extend their enterprise content management capabilities.
The company also upgraded each of its platforms. "This move is to deliver a strengthened foundation for our customers' ILM implementations. We unveiled our highest-capacity system to date, the EMC Symmetrix DMX-3, and the world's highest performing NAS system, the EMC Celerra NSX," said Latinazo.
EMC continued to capitalize on the growing demand for backup to disk with the EMC CLARiiON Disk Libraries and helped smaller customers wrestle with fixed content with a new entry-level version of EMC Centera as well.
Moving forward, Latinazo said that EMC plans to expand on its position as the premier provider for information infrastructure, a market that is expected to reach approximately $55 billion in the year 2006. The company is also targeting new segments such as gaming infrastructure, call centers, government, and transport.
Jon Murray, program manager of EMC South East Asia, said that the key drivers for growth this year would be compliance issues; security landscape; virtualization; integrated backup, recovery, and archive; and enterprise content management.
"The needs of the market are changing. The concern will no longer be about an information infrastructure's capacity, but its intelligence. Intelligent storage is the future. It means attaching meaningful context to information so that it tells the infrastructure what to do," said Murray.