Finding the right formula

Once upon a time suppliers wanting to crack the big time looked to the big end of town. Not anymore.

Vendors have made the shift recognizing that future growth is going to come from the lucrative, small to medium-sized (SMB) business sector.

Today, this is where the real action is; it is the sweet spot for rapid growth. In Australia, small businesses make up more than 90 percent of the market.

And according to an IBM survey undertaken earlier this year, security and compliance issues are increasingly pushing SMBs to put more money into technology infrastructure. The study surveyed 330 executives from small, medium and large enterprises. Of 165 SMB executives surveyed, 64 percent said their company is actively implementing compliance measures, citing data security as the top priority. Four in 10 SMBs polled plan on upgrading and acquiring new applications and information infrastructure. These guys know the only way they are going to facilitate continuing growth is through IT investment. But the reality is that small businesses, in general, does not have a dedicated IT resource. Most small businesses don't have a server in their environment ... and their data is stored on a PC with no back-up strategy. So not surprisingly, data protection rates highly along with hosted services.

Add security and business continuity to the mix and it starts to get a tad complex. But for SMBs it's about keeping it simple, which is why in this issue we profile a medium-sized company that has been able to step up to the challenge and meet all of these needs. It's about finding the right formula.

Are today's ICT offerings really tailored to the SMB sector? What's working for you? Send e-mails to sandra_rossi@idg.com.au

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