Broadband Phone goes neutral with Equinix

VoIP carrier Broadband Phone, has selected Equinix's Sydney hub to provide co-location and network exchange infrastructure for its range of wholesale and retail services.

The Redfern-based VoIP carrier largely chose Equinix because of the neutral IBX network the company has in place, said Broadband Phone director, Miranda Wong.

"Equinix will become our main point of interconnection for our VoIP services and will allow Broadband Phone to peer with other ISPs," she said.

Although Broadband Phone has several other tier-one telco interconnection arrangements with companies such as, AAPT, iPrimus and Optus, the decision to adopt Equinix's neutral services will allow Broadband Phone to take advantage of mutual overseas partners and customers.

"It's very important," Wong said. "We can now say we are carrier neutral in the marketplace which should attract customers who wish to peer with providers that they don't usually have interconnection with."

Broadband Phone is also set to release a new resellers program this week, aimed at small business and companies who wish to employ VoIP services. The 'quick to market' packages will allow customers to implement a VoIP system that can be rebranded and resold as a retail offering.

"Our deal with Equinix will let us roll-out a complete VoIP solution for wholesale customers in one to two weeks," Wong said. "Our arrangement lets the wholesale customer rebrand the service and set up a network that makes it the customer's own."

"There is lots of flexibility for resellers depending on their relationship with the end-user and how closely they would like to resell or promote the VoIP solution."

Broadband Phone offer VoIP bundles with Netgear's TA612V voice adaptor and 500 minutes of PSTN calls for $179.

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