Robinson trades Yellow Machine caps

Anthology Solutions, the US-based parent company of the Yellow Machine storage appliance, has appointed John Robinson as its first Australian country manager to establish a local sales operation. The news comes a month after the official launch of the product by local importer, Austeq.

According to Anthology, Robinson will be in charge of running its sales and marketing efforts in ANZ. Prior to his new appointment, he had briefly acted as Austeq CEO.

Robinson was also the former country manager for AMD.

He had decided to transfer from Austeq after being notified of the company's ambitions to set up a local sales branch.

"The change [to Anthology] gives me a better position to develop the business," Robinson said. "I'm free to choose channel partners and expand more rapidly as well as develop the business name."

The Yellow Machine device, which retails from $2295, comes with 1TB or 1.6TB of storage, an ASIC processing unit, Linux operating system, eight-port router and LAN and Internet connectivity.

The local operation would continue to work with Austeq at a reseller level to promote its range of applications for the Yellow Machine, Robinson said. These included functions like video on demand, call centre recording and watermarking, document archival and surveillance capabilities.

Anthology's plans for a local channel model were unchanged to those devised at Austeq, he said.

The company wanted to establish a distributor and traditional IT reseller base, as well as appoint vertical partners in areas like hospitality, security and education, he said.

Anthology had verified Web hosting and direct marketing organisation, Cradle Technologies, as its first distributor.

Robinson said he was now looking for an IT wholesaler to supply a reseller base.

Its distribution partners would be responsible for fulfillment, as well as supporting warranty and support queries, he said.

The vendor would also support the business with a 24 x 7 call centre as take-up of the product increased.

Robinson said it would initially focus on the base P400T Yellow Machine, which was targeted at the SMB and SoHO market.

Anthology would release models for the enterprise market, as well as a cut down version of the appliance, next year, he said.

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