FRAMINGHAM (03/24/2000) - Open Market Inc. Monday will announce an expanded e-commerce application suite to beef up business managers' control over catalog creation and management and help them personalize online marketing efforts.
The Burlington, Massachusetts-based software maker, one of the first vendors of e-commerce transaction engines, will offer an integrated application suite that includes new releases of two core products: Content Server 3 (formerly Internet Publishing System) and Transact 5 (for processing orders).
"The fact that the transaction and content engines are integrated out of the box is important," said Mitch Kramer, an analyst at Boston-based Patricia Seybold Group. "It's become a requirement in serious e-commerce sites. It speeds implementation time."
Open Market's suite will also feature four new product modules: Marketing Studio, Catalog Centre, Personalization Centre and Syndication Centre.
"It used to be enough to aggregate content and put it in a catalog and display it," said Randy Covill, an analyst at AMR Research Inc. in Boston. "The bar has been raised now. People are looking for ways to display the same content differently to different audiences."
Covill said integrated suites of products can help free companies of the technology burden so they can concentrate on their business models.
Open Market's Content Server, which will support BEA Systems Inc.'s WebLogic and Sun/Netscape Alliance's iPlanet application servers, will be available by month's end at a starting price of $50,000. Transact, which features a more flexible shopping cart and new and enhanced application programming interfaces, is also expected by month's end. Pricing starts at $125,000.
Additional modules will roll out through June.