Netspace expands broadband box channel

Netspace has thrown extra weight behind its Broadband in a Box initiative, enlisting several new distributors for the product and adding The Good Guys and Harvey Norman to its reseller mix.

The ISP has also appointed two new staff to boost its level of dedicated support for the channel.

The Broadband in a Box product was announced in conjunction with networking vendor partner, NetComm, in February.

Since its launch, most of the vendor's distributors - including Cellnet, Zytech and TechVic - had taken on the product, Netspace national sales manager, John Millar, said.

Unit sales had also doubled month by month.

The Good Guys had not previously sold a broadband bundle, Millar said.

Harvey Norman stores would be able to order the products on an individual basis.

Netspace has also stepped up its channel support with new staff appointments.

Ellen-Maree Ritchie has been recruited as channel manager for Queensland and the Northern Territory, while Peter Raven has taken on the same role for the NSW and ACT markets.

These followed the appointment of a South Australia/Tasmanian business development manager in October.

Millar said the new channel staff would allow it to provide dedicated support in each state.

An existing staff member has also been charged with promoting solutions for larger enterprise customers. Previously, the ISP had focused on the home and SOHO markets, Millar said.

"We are offering a single point of reference that can be involved in the whole sale and provision process," he said. "This allows us to address more complex business requirements."

A year after overhauling its partner program, Millar said the channel sales had grown to 14 per cent of sales.

This was on the back of a doubling in overall sales, he said. The ISP now boasted several hundred resellers 30 per cent of which were in retail.

Millar said it would expand on its relationships with NetComm through new retail products. Examples included a wireless broadband offering and gaming solution. The pair also planned to deliver an ADSL 2+ compatible version of the fixed broadband offering. These products were expected to be introduced by Christmas.

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