Business as usual for Macromedia Australia

It is business as usual for Macromedia customers despite this month's announcement that Adobe Systems is set to acquire the company for $US3.4 billion in stock.

According to Macromedia Australia and New Zealand managing director John Biviano, the vendor is still waiting on shareholder approval as well as the nod from the Australian Securities and Investment Commission (ASIC).

"At this stage it's business as usual and until the acquisition is finalized, we can't comment on future product roadmaps or anything like that, it wouldn't be appropriate," Biviano said.

However, even with an acquisition looming, Macromedia has just completed its best year to date, growing 20 per cent year on year and is now looking at topping the Web conferencing market.

This week the company launched a new Web conferencing solution, Breeze 5, which is now available in the Asia-Pacific region and will compete against more established players in the market including Microsoft, WebEx and IBM.

While Web conferencing is starting to slow in the US and Europe, Macromedia senior product manager Leesa Lee, said the Asia-Pacific is only now starting to really grow.

She said Australia's geographical isolation and high broadband adoption makes it ideally suited to Web conferencing.

"When IT managers consider these solutions the four areas to weigh up are features, reach, richness and platforms," Lee said.

"Today, all the products on the market have bells and whistles, so greater focus should be on the other three areas."

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