Supermarket chain to implement electronic shelf labelling

Ritchies IGA Supermarkets has awarded a contract to Australian retail technology company ILID to implement the vendor's electronic shelf-labelling (ESL) solution in all future stores nationally.

The supermarkets have been using the ILID technology in four stores since 2004, and this extended contract will see a further 10 stores roll out the technology over the next two years with a commitment to implementing it in every Ritchies store in the longer term, both existing and new.

ILID is the only system in the world that uses the existing store lighting system within the stores as its power source, an Australian invention that is patented in 23 countries. The existing lighting is used to broadcast this information to the shelf labels, simplifying installation, and minimizing the overall cost of the solution.

ILID also has a contract with Kmart which includes two installations of more than 40,000 labels each, ranking them amongst the world's largest electronic shelf labelling installations.

The Ritchies contract was negotiated jointly with Fujitsu Australia, which is acting as a non-exclusive distributor for ILID.

According to Ritchies company secretary Mal Cameron, the ILID solution was chosen because it delivers operational efficiencies to the stores.

"Previously, we needed a team of staff to spend many hours manually updating paper price labels," Cameron said.

"Now all price updates can be done instantaneously."

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