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Fujitsu Reveals Real Value of IT at Gartner Symposium/ITxpo

  • 16 November, 2004 16:11

<p>Fujitsu reveals the real value of IT at Gartner Symposium</p>
<p>Sydney, 16 November 2004 – As a major exhibitor at the Gartner Symposium/ITxpo 2004 starting today at the Sydney Convention Centre, Fujitsu is challenging business managers to examine and understand the role and value of information technology in their organisation.</p>
<p>According to Fujitsu Australia Associate Consulting Director Jeff McCracken-Hewson, effective IT value management depends on the ability of business managers to understand the role of IT in creating long-term value.</p>
<p>“IT investments can be directed to many different kinds of business outcome,” said Mr McCracken-Hewson. “In Fujitsu’s experience, the failure to categorise investments properly is one of the most common causes of confusion and frustration surrounding IT value. Different categories of IT investment need to be assessed, valued and managed in different ways if an enterprise wants to create long-term business value.</p>
<p>“At Fujitsu, we typically develop an investment categorisation scheme to fit the needs of individual clients,” said Mr McCracken-Hewson. “Our basic principle is that customers need to adopt different strategies to manage different classes of investments depending on the degree of business freedom that is involved.”</p>
<p>Simply rebalancing the current mix of investments across different categories can provide a quick win in the battle for increased yield on the IT dollar.</p>
<p>“Many organisations are overweight in spending that simply runs the business while they are underweight in the other categories that ensure future competitiveness and competitive advantage,” said Mr McCracken-Hewson. “This means they are not using IT as effectively as possible to support product innovation, business growth and organisational transformation.”</p>
<p>Assessing IT value</p>
<p>To evaluate IT investments Fujitsu considers three dimensions of IT value: strategic alignment, financial worth and risk.</p>
<p>“Each client’s approach to value assessment should be tailored to the maturity of their organisation,” said Mr McCracken-Hewson. “Some clients have no reliable financial data on their proposed investments. In this case, they are forced to rely on strategic alignment criteria to evaluate investments.”</p>
<p>However, assessing the value of IT investment is only part of the picture. Fujitsu advises that enterprises must also be able to manage the delivery of initiatives to realise business value and carry out measurement to demonstrate this value.</p>
<p>“Success requires effective governance across project delivery, value measurement and value realisation,” Mr McCracken-Hewson added.</p>
<p>Notes to Editors</p>
<p>Fujitsu Australia and New Zealand</p>
<p>Fujitsu is a full-service provider of information technology and communications solutions. Throughout Australia and New Zealand, we partner with our customers to consult, design, build, operate and support business solutions. From strategic consulting to application and infrastructure solutions and services, Fujitsu has earned a reputation as the single supplier of choice for leading corporate and government organisations. Fujitsu Australia Limited is a wholly owned subsidiary of Fujitsu Limited of Japan. Visit for further information</p>
<p>About Fujitsu Limited</p>
<p>Fujitsu is a leading provider of customer-focused IT and communications solutions for the global marketplace. Pace-setting technologies, highly reliable computing and communications platforms and a worldwide corps of systems and services experts uniquely position Fujitsu to deliver comprehensive solutions that open up infinite possibilities for its customers’ success. Headquartered in Tokyo, Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.7 trillion yen (US$45 billion) for the fiscal year ended March 31, 2004. For more information, please see</p>
<p>Media contact</p>
<p>Gillian Lamrock
Fujitsu Australia Limited
Phone: 02 9776 4799
Mobile: 0411 267 043

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