PeopleSoft names new CRM head

PeopleSoft Inc. has filled the vacancy at the head of its CRM (customer relationship management) software division, naming former Tibco Software Inc. executive George Ahn as its new CRM general manager and group vice president.

Ahn steps into the position opened last month when Joe Davis left PeopleSoft for the chief executive officer (CEO) position at hosted analytics provider Coremetrics Inc. Ahn, previously Tibco's chief marketing officer, began work at PeopleSoft last week.

Ahn's past work include jobs at IBM Corp., where he spent 13 years and was head of small and midsize business sales, and PeopleSoft rival Siebel Systems Inc., where he was general manager of Siebel's midmarket and sales force automation divisions.

PeopleSoft's CRM software is a linchpin of its business applications suite. Ahn will be two steps from PeopleSoft CEO Craig Conway, reporting to PeopleSoft's products and technology head, Ram Gupta.

Ahn said his priorities include meeting the company's customers and working on PeopleSoft forthcoming CRM 8.9 launch. One of the reasons he chose to join PeopleSoft, Ahn said, is that he agrees with its strategy of building a complete portfolio of front- and back-office business applications.

"I believe very strongly there's an enormous trend in the industry toward a full suite," he said. "It's an exciting time to be at PeopleSoft."

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