Amway Australia has tapped into a $500,000 software solution to automate the delivery of business information to its customers, helping the company get closer to its independent business-owner audience.
The direct marketer is replacing its current content management system with Vignette's V7. The change comes as part of the company's move towards more personalised, interactive relationships with its independent business owner (IBO) clients, the core users of the company's Web site www.a2k.com.au.
Amway Australia & New Zealand general manager of operations, Michial Coldwell, said the Internet is one of the fastest, most cost-effective ways to do business with its clients. Coldwell said Amway chose Vignette to help fast track the company's e-commerce efforts. The technology will make site updates faster and more accurate and also eliminate content duplication.
"The [system enables] us to transfer content management and delivery to non-technical people in our marketing and communications team," he said adding that. Amway will become more accessible to its clients through a more reliable and relevant Web presence.
Some 300 employees will also use the solution as a central information repository that will provide the basis for a staff intranet.
Amway has also purchased Vignette Messenger and Dialogue to automate online and offline sales and support communications between the company and its IBOs and other customers.