Wales is pitching itself as a gateway to Europe and the first port of call for companies searching for an offshore base from which to expand into the global markets.
Over the past few years, the Welsh Development Agency (WDA) has assisted companies such as BHP Biliton, Air International, Hills Industries and Sims Group to establish a base in Wales and is now looking at extending its activities in Australia to help other companies gain a springboard into Europe.
These companies are just a handful of the 500-plus foreign-owned companies that have invested more than $A36.97 billion in the principality since 1983, leading to the creation and safeguarding of more than 237,800 jobs.
The agency, as part of its global network, has had a WDA representative based in Sydney for more than eight years, fostering business ties between Wales and Australian companies from around the country. There are some 52 active enquiries from Australian companies considering WDA’s services, two-thirds of which are from the ICT and biotechnology sectors.
Once companies have indicated their interest in establishing a site in Wales, the WDA is able to assess its individual needs and then match those with facilities and services in Wales.