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Markom announces new client / Interwoven leading in content management market

  • 22 January, 2004 15:54

<p>Markom announces new client
Interwoven leading in content management market</p>
<p>Sydney, January 22, 2004…….Markom Marketing Pty Ltd today announced the signing of a strategic relationship with leading Enterprise Content Management (ECM) software company, Interwoven (Nasdaq: IWOV).</p>
<p>Markom will manage PR and provide strategic advice to the local team in Australia from this month. Several new senior management appointments for Interwoven will be announced shortly.</p>
<p>Interwoven, who recently merged with iManage, describes itself as the industry’s “Next-Generation ECM company providing end-to-end content lifecycle management that delivers fastest time to business impact, best integrated, scalable platform and low TCO.”</p>
<p>Interwoven (leader in web content and digital asset management) and iManage (leader in document management and collaboration) have operated in Australia and New Zealand for several years, and have many major accounts amongst their hundreds of local customers. Local users include Queensland Government, RTA and most large legal firms.</p>
<p>META Group has recently released several reports on the ECM market both locally and globally. These reports are available to journalists through Markom. John Brand from META says: “The ECM market is on the verge of a boom. Organisations must establish, communicate and commit to an ECM strategy within the next 18 to 24 months.” META Group forecast a total market size of $9.3B by 2007 for ECM, representing a CAGR of 15%.</p>
<p>Key Interwoven products include:</p>
<p>• TeamSite 6, Content management
• WorkSite, Document management
• MediaBin, Digital Asset Management
• OpenDeploy Content Distribution
• MetaTagger, Content Intelligence</p>
<p>If you are writing or researching on:</p>
<p>Web Content and/or management
IT web change control
Content management for Portals
Digital Brand Management
Collaborative Document management
EC Distribution
Server consolidation
Email management
Law firms, legal issues
SOX and compliance issues</p>
<p>In the markets of:</p>
Real Estate</p>
<p>Then please do not hesitate to contact us to receive information from Interwoven or visit</p>
<p>Interwoven’s corporate message is as follows:</p>
<p>Interwoven, Inc. is recognised as a world-leading provider of content management software solutions for the enterprise, powering more than 2,700 organisations worldwide, including Air France, Cisco Systems, General Electric, General Motors, and Yamaha. The patented Interwoven 6 Platform-along with best-of-breed enterprise content applications from such providers as BEA, IBM, SAP, and Siebel-drives content services that solve key customer challenges.</p>
<p>Interwoven's open content Platform, Interwoven 6, provides an industrial-strength backbone for all Internet-based internal and external initiatives, such as global brand management, eCommerce, and enterprise portals. Each component of the Interwoven Platform is designed to perform a set of functions critical to powering content-from creation at the desktop to sharing and publishing across your enterprise. While each component of the Platform can provide its unique set of capabilities to other content repositories, customers achieve additional benefits when these components operate in an integrated environment.</p>
<p>Founded in 1995, Interwoven has grown to more than 700 employees and has offices in 15 countries. Our revenues for 2002 totalled $127 million. Currently, Interwoven customers include 7 of the Fortune 10.</p>
<p>We will be contacting you shortly to announce the expanded management, marketing and sales team in the region for Interwoven.</p>
<p>With thanks and kind regards,</p>
<p>Rob Stirling/Alex Murphy</p>
<p>Markom Marketing Pty Ltd</p>

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