announces IPO took the first step toward offering stock in an initial public offering (IPO) by filing paperwork with the U.S. Securities and Exchange Commission (SEC), the company announced Thursday., a vendor of comprehensive customer relationship management services based in San Francisco, will use Morgan Stanley & Co. Inc. as the sole book runner for the IPO. Co-managers will be Deutsche Bank Securities Inc., UBS Securities LLC, Wachovia Capital Markets LLC and William Blair & Co. LCC.

Saying the company was in its SEC-mandated quiet period before the IPO, a Salesforce spokeswoman declined to discuss the date of the IPO., founded in 1999, has approximately 8,400 customers and approximately 120,000 paying subscribers running its services in 11 languages, according to a company press release.

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