3Tera offers utility computing for Web apps

A startup high tech company 3Tera founded by Bulgarian engineers and ICT specialists, announced an innovative technology, called AppLogic, which enables utility computing for transactional Web applications. AppLogic is the industry first Grid Operating System, which enables hosting providers to offer true utility computing services by converting commodity servers into fully scalable shared grids that are easy to manage.

The system enables existing software to be packaged into completely self-contained, portable applications that can be easily deployed and scaled to dozens of servers on demand on any AppLogic grid, anywhere in the world, claimed the company. AppLogic (release 1.2 launched Wednesday in Las Vegas) allows Web 2.0 and SaaS (Software as Service) companies to speed Web applications to the market.

"AppLogic allows hosting providers to move to a utility model by enabling them to host transactional and streaming Web applications on a grid. The applications become highly available and scalable for the first time, giving both hosting providers and developers a significant competitive advantage and dramatically simplifying operations," said Bert Armijo, vice president, Marketing, 3Tera. "AppLogic gives anyone with a browser and basic IT skills the ability to visually assemble, deploy, manage and scale N-tier Web applications in minutes, effectively removing the time, cost and complexity barriers associated with bringing Internet-scale services to market."

What AppLogic can do?

Key to the capabilities AppLogic provides is leveraging the company's breakthrough disposable infrastructure technology. Disposable infrastructure enables traditional appliances such as firewalls, load balancers, application servers and storage to become an integral part of the Web application. Users visually assemble the infrastructure required to deploy and scale their applications.

When an application starts, all required infrastructures are created automatically on the grid, maintained while needed and disposed of when the application is stopped. As a result, each application includes everything required to run on a grid of commodity servers. This enables applications to be replicated complete with their data and content, scaled from a fraction of a server up to the whole grid, and even migrated to another grid, anywhere in the world, in minutes. The system handles server and storage failures without loss of data, permits hardware resources to be added or removed dynamically, and allows the grid and all applications to be managed remotely through an interactive Web interface.

The customers point of view

"Unlike existing virtualized IT service delivery platforms that are cobbled together using disparate software and hardware solutions, AppLogic is a single system that enables us to host N-tier applications without adding new infrastructure or IT staff," said John Keagy, president & CEO, UtilityServe. "AppLogic allowed us to provide new utility services to our customers within 30 days, and they are assured of a high availability solution that enables them to effortlessly and cost-effectively scale their applications as usage grows."

"Our Web 2.0 and SaaS customers want to focus on developing their services and growing their business, rather than on operating and maintaining IT infrastructure," said Todd Abrams, president, Layered Technologies. "AppLogic enables our customers to deploy new releases easily, scale instantly to meet business demands, and pay only for the memory resources their running applications use, providing them with remarkable agility and making unused capacity and over-provisioning a thing of the past."

AppLogic is grid operating system designed to run and scale existing transactional Web applications. It's based on scalable grid architecture, advanced virtualization technologies and 3Tera's ground-breaking disposable infrastructure. Disposable infrastructure packages applications and the infrastructure required to run them into self-contained and portable entities. As a result, AppLogic enables users to easily deploy existing Web applications on a grid, initiate and scale them without modification, and without requiring a SAN or other shared storage. By completely separating software from the hardware infrastructure traditionally needed to run it, AppLogic is enabling the first true utility services to be offered.

AppLogic provides an AJAX-based visual interface and a scriptable shell, allowing users to deploy, scale and manage applications with ease. The system includes ready to deploy applications such as SugarCRM, Bugzilla, Twiki and SiteKreator, as well as a catalog of prepackaged and supported disposable infrastructure components that make it easy to build, deploy, and monitor N-tier applications, all from a single interface.

The price

3Tera's AppLogic grid operating system is available now for existing customers to download, and prospective users can sign up for a free 30 day evaluation at http://www.3tera.com. Enabling a true utility services model, the AppLogic operating system meters the memory resources used by running applications, with pricing starting at US$0.07 per Gigabyte/hour. Customers can start from a single server, and can add servers to the grid as they need more resources. Basic support, catalog updates and software upgrades are included.

The inventors

3Tera is a privately-held company headquartered in California with R&D facilities in Silicon Valley, Israel and Eastern Europe. Among the founders are Barry X Lynn, Chairman of 3Tera, who in the mid-nineties pioneered the first online banking system while CIO of Wells Fargo, and the Bulgarians Vlad Miloushev, President and CEO of 3Tera, and Peter Nickolov, CTO of 3Tera. The marketing manager of the new company is Essy Nickolova, ex-news editor in Computerworld Bulgaria, and co-founder of the Web services company SoftOrange.

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