SITA is building on its WAN heritage, yesterday launching a new portfolio of airport solutions designed to reposition it in the lucrative IT systems integration space.
Known as Airports@SITA, the service package is aimed at helping airports improve operating efficiencies and decrease airport costs.
John Jarrell, SITA's vice president of airport systems integration said the objective is to re-model the company as a single point of contact for systems integration and help airports connect "islands" of information.
Jarrell said the business is now divided into network integration, data integration, application development and integration, and master systems integration areas.
While the new business model is effective now, Jarrell said the market traditionally works to sales lead times of between 18 and 24 months.
"The reality is this business is starting to take off," he said.
However, Jarrell is looking to expand his Master Systems Integration unit this year, predicting growth of up to 80 per cent.
SITA's new strategy follows its own commissioned research that revealed significant opportunities existed in providing high-level systems integration services to airports around the world.
SITA is touted as the world's largest supplier of integrated telecommunications and information solutions specifically for the airport industry. Jarrell believes the company has the edge on its competitors in the systems integration space because it owns and operates the world's largest telecommunications network and is the only company to focus exclusively on providing solutions for the airline industry.
Meanwhile, Jarrell said SITA has responded to a request for tender from Sydney's Kingsford Smith Airport to provide data integration services and is waiting for a response.