Olicom sharpens Ethernet migration focus

Olicom is sharpening its network migration strategy with a new Fast Ethernet product suite designed for Token Ring users announced last weekend.

The product suite follows the company's plan to provide the Token Ring user base with the option of migrating to Ethernet, ATM or installing new high speed Token Ring products.

"What we have to have is a crystal clear focus," Claus Hansen, country manager for Olicom Australia and New Zealand said.

Olicom announced the extension to its ClearStep Migration Strategy introduced 18 months ago at the 1999 Australian Qantas Grand Prix in Melbourne.

The products include the CrossFire 8730 Fast Ethernet Translation Switch, CrossFire 8720, CrossFire 8810 backbone switch and the CrossFire 8710 and 8711 for the access layer.

Priced from $20,892 (ex tax) 8730 is designed to connect Token Ring workgroups to Fast Ethernet using four Fast Ethernet switch ports and 20 Token Ring ports. The 8720 offers quality of service features, Layer 3 and Layer 2 switching and Layer 3 routing, with pricing from $11,830.

Hansen explained Olicom's philosophy is to give users a number of migration options according to business needs.

"We don't believe it's just the technology that determines what your network does," Hansen said.

Olicom claim the Token Ring market is worth around $2 billion worldwide, providing it with plenty of migration opportunities.

But by the year 2000, Hansen said the company is expecting the majority of its customers will only want Ethernet.

Local Olicom customers include AMP, Westpac, HSV and the New Zealand Stock Exchange. International customers include British Airways, American Airlines, Ford, Prudential and Chase Manhattan.

Mark Jones traveled to Melbourne as a guest of Olicom and PowerLAN - a new company formed by the merger of PowerLAN and International Networking Solutions.www.olicom.dk

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