HP launches next phase of its e-commerce strategy

Hewlett-Packard has launched a raft of new products in its OpenView suite of integrated management products that cover from desktops and applications through to enterprise-wide networks.

Underlying the new products is HP's strategy for tackling the next phase of e-commerce. It sees this as a move to the development of so-called computing utilities delivering services electronically - e-services.

The event took place here at the company's OpenView Forum attended by more than 2300 customers, business partners and industry consultants.

Leading the products launched were OpenView Manager for SAP R/3 - a solution for managing R/3 applications, databases, servers, desktops and networks.

Similar OpenView products were also announced for PeopleSoft applications plus a smart plug-in for BEA's Tuxedo that gives tighter integration between OpenView's IT/Operations and BEA's Tuxedo.

There are new releases of OpenView products covering the management and delivery of services, desktop administration and network management.

Rounding out the new products was Response Time Workbench. This allows for end-to-end measurement of true application response times without the need to modify the application.

Outlining its e-commerce strategy was Ann Livermore, president of the company's enterprise computing solutions organisation.

"Management is one of the most critical aspects to making e-services real," she said. "OpenView is the key differentiation between HP and other vendors in this area because it allows the rapid deployment of management solutions," Livermore said.

The other major competitors to OpenView are Computer Associates' Unicenter [Unicenter] and IBM's Tivoli suite.

She said that delivering those e-services will be alliances between communications companies and computer companies. "HP will build and deliver the computing engines and software tools that will make e-services possible."

Livermore admitted that HP's marketing efforts with OpenView had not been good. "Three years ago you would have asked me if we were going to kill this product," she said. "Today, it is essential to where we are going in the future."

Livermore also said that she was on the list of possible replacements for Lew Platt, HP's CEO who recently announced that he was stepping down from the company.

* John Costello is in Boston as a guest of Hewlett-Packard Australia.

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