Dingo blue enters mobile market

Dingo blue has entered the mobile market with what it says is a revolutionary mobile phone package set to rival traditional mobile packages.

The company has also dropped its international call prices and will introduce untimed local calls to all customers of 17.5 cents.

In its first mobile offering, dingo blue is unbundling handsets from mobile call costs to offer no fixed term contracts and no minimum spend on its mobile service.

Under the deal, customers will not be locked into long term contracts or peak and off peak charges, connection fees, monthly access charges and exit fees, dingo blue officials said.

"Customers will be able to pay for their handsets up-front or via installments, allowing them to get a real picture of what their mobile is costing them. Once they buy their phone, all they pay for is their call charges," said Martin Peach, managing director of dingo blue.

Call costs for the dingo blue mobile service, which uses the Optus GSM network are 35 cents a minute or 30 cents a minute for customers using the long distance service 24 hours a day, seven days a week.

According to officials, customers will have the choice of seven different handsets from Nokia, Ericsson, Motorola and Siemens. Payment for the handset can be up front or in installments over 12 months.

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