Technology's heartland, Silicon Valley, is the destination for 10 Australian virtual ambassadors promoting their, and the nation's, information technology in an all-expenses-paid trade mission.
The ambassadors, winners of a competition organised by federal government trade agency Austrade, will travel to Silicon Valley later this month.
Reflecting NSW's technology eminence, seven of the winners are based in the state. They include Bullant Technology, Functional Software, Identity Software, InnovIT, OZTell, Retriever Communications and Sandstone Technology. Out of the remaining three -- SecureGate, Harvest Road and Prescient Networks -- the first is based in Victoria and the others are Western Australian.
"The 10 entrepreneurs will effectively be virtual ambassadors for Australian technology in the valley, marketing not only their businesses, but being representative of what is available in Australia," Austrade's judging chairperson Ms Alison Mcguigan-Lewis said.
"Thus the winners had to be representative of the innovative and clever solutions that Australia can offer the largest and most frenetic IT market in the world," she said.
Sponsors of the competition included United Airlines, Sun Microsystems, Nextec, the Department of Communications, Information Technology and the Arts.