WebEx Communications is expanding its Web conferencing service with an offering designed for sales professionals.
The new WebEx Sales Centre is tailored for online sales and can be integrated with customer relationship management (CRM) and sales force automation (SFA) applications, director of the new WebEx Sales Centre service, Sanjay Dalal, said.
Features of WebEx Sales Centre include the ability to easily create and tap into a database of experts to bring them into an online meeting.
Salespeople can also create personalized meeting portals for each prospect and launch a Web meeting from within their CRM or SFA application.
To limit distraction, the potential customer sees a simplified interface, while an "attention indicator" on the salesperson's side will sound an alarm when the prospect opens another application over the sales presentation.
For managers, WebEx Sales Centre provides the ability to monitor online sales meetings as well as reporting and analysis tools and account and opportunity reports.
This data can be sent to CRM or SFA applications by using the integration capabilities of WebEx Sales Centre, according to WebEx. WebEx Sales Centre is the sixth specialised WebEx Centre and another example of how the Web conferencing market leader seeks to differentiate itself from rivals including Microsoft and Genesys.
"While a one-size-fits-all solution is good for many meeting purposes, I am an advocate for vertical solutions as they cater to the specific needs of end-users. I think the fact that WebEx offers multiple vertical solutions is what really makes them stand out," industry research manager at Frost & Sullivan, David Alexander, said.
The new service is priced at $US250 per port, a $US50 per month premium over the full-featured WebEx Meeting Centre. WebEx does offer volume discounts.