Online brokerages aren't content with the nearly 50-percent quarter-to-quarter growth rate in US online trading. They want more.
Most top-10 online brokerages are racing to grab a piece of the international market. Some industry insiders argue these firms should first fix what's wrong at home. "No one's Web site is working as well as it should," says James Marks, an analyst with Deutsche Bank.
Perhaps, but executives argue that the time to establish an international brand is now. E-Trade licenses its tech infrastructure, internally referred to as "E-Trade in a box," to international affiliates. Charles Schwab routes international trades in US currency through the same system that handles domestic trades. In short, E-brokers are hedging their bets now to be there tomorrow.
Today, North America -- Tomorrow, the World?