Dingo's online breakfast

In a bid to increase the amount of best friends it has in the dot-com community, dingo blue has launched its biggest brand and acquisition campaign yet.

The campaign, to run in Sydney, Brisbane, Melbourne and Perth, is expected to grow customer numbers and reinforce the brand's emotional appeal. It will continue to use traditional and online media to drive customers to http://www.dingoblue.com.au or to the company's call centre.

Online, dingo blue has partnerships with Fairfax, APC and The Industry Standard.

"We believe this campaign will continue to build dingo blue's brand awareness in Sydney, Brisbane and Melbourne and lead to an even stronger customer acquisition rate," said a spokesperson.

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